The Top 3 Things David A. Fields Does Right
I just completed a 2-day strategic reset of my business with David A. Fields. Keeping in mind that it's unwise to try to be your own consultant, I engaged David because he is a consultant to consultants.
I'm a picky buyer, especially with consultants (can't live with 'em can't live without 'em, eh?), and here are the top 3 things I think he's doing really well.
He builds relationships first. I've been reading David's thought leadership email marketing for years. It's super high quality and has cost me nothing but the time to read it. He invested a lot in a relationship with me before he ever met me while demonstrating a high level of competence; i.e., he's good at what he does.
He makes working with him fun. Among other things David draws hilarious stick figures to illustrate his points, and he talks a lot about how much he loves chocolate. This makes learning, and spending my money on learning, go down easy (accidental metaphor). People buy from people they like, and most folks seem to like to have fun in life anyhow. BTW, if you don't think having fun is essential to sustained financial success, then you're missing a HUGE opportunity, and we need to talk!
He charges what he's worth. I've had other consultant mentors along the way who charged less, but I was happy to pay David more because the value he delivered was worth much more. My Return On Investment was through the roof! Once again I learned that it's not the price you pay that matters most, it's what you get for your money.
David helps solo and boutique consulting firms go to the next level, and you can check him out at http://davidafields.com. Tell him Doc sent you!
Stop selling and start caring. Build relationships before you ask for business. Ironically you'll sell more, and you'll enjoy more great relationships (which are the real wealth in life anyhow).
Make doing business with you fun. People buy from people who know what they're doing and who they like. Who doesn't like someone who brings joy into your life?
Charge what you're worth. Are you really after the buyer who wants to brag to his friends that he bought the cheapest product he could find?