top of page
  • Writer's pictureTerry Dockery

The 3 Cornerstones of Strategic Planning

Having been trained in several systems of strategic planning, I've come to the conclusion that simpler is better, especially when it comes time to execute your plan. One of the biggest mistakes leaders make is lack of focus for their business; i.e., "trying to be all things to all people."

There is never enough time or money to execute every good idea you have, and trying to do so inevitably results in failure. Here are the three cornerstones of strategic planning to begin to create that clear focus and success.

1. Mission: what do you provide for whom and where? "We provide happy scaling up services for SMBs in the Atlanta Region."

2. Vision: where do you want to be in 3 years? "We want to be at X revenue with X% profit with a headcount of X, etc."

3. Values: what 3-5 values will guide your efforts and determine your culture? Remember, Peter Drucker said that culture eats strategy for breakfast in creating business success. For example, my core values are:

  • Have fun: everyone deserves to be happy.

  • Make money: having enough money is important to happiness.

  • Do good: we treat others like we want to be treated.

The rest is just details, eh?

Get in touch if you'd like to talk more about this: (770) 993-1129,

2 views0 comments

Recent Posts

See All


bottom of page